7-Eleven Categories Identity Packaging Store concept 7-Eleven decided to update their coffee concept for the Swedish market and emphasize a smart and convenient brand experience. The iconic stripes is the take-off point of our design. Modern and clear branding. bvd_7-eleven_01 undefined bvd_7-eleven_04 undefined bvd_7-eleven_03 undefined bvd_7-eleven_05 undefined bvd_7-eleven_02_1 undefined bvd_7-eleven_02_2 undefined bvd_7-eleven_06 undefined bvd_7-eleven_07 undefined bvd_7-eleven_12 undefined bvd_7-eleven_08 undefined bvd_7-eleven_09 undefined bvd_7-eleven_10 undefined