The stated aim of the design concept was to own the taste of pear within the market of flavored vodkas. And we succeeded. Absolut Pears is the most successful new flavor launch ever for Absolut Vodka.
Strict guidelines and clear requirements. Is there anything better? We appreciate design challenges more than anything else and see limitations as stimulating and inspiring. We found all this and more in our packaging assignment for Absolut. The solution? A design that is innovative, creative, elegant and absolutely Absolut.