Blå Bär


Simple and kawaii (charming). Scalable and dynamic. Together with our friends in Japan we created the visual identity for this concept store in Osaka, Japan, offering miscellaneous goods from Scandinavia. Blå Bär means blue berries, a typical Swedish and Scandinavian kind, symbolized by the three dots in the Swedish letters Å and Ä. Make sure to stop by if you are in the neighborhood. Irrashaimase!

  • Letters and dots are used as a bold and clear graphic tool to emphasize the great variety of high quality design items in the store.

  • A playful layout attitude with few graphic elements builds a clear and strong brand identity that is scalable and dynamic to meet future opportunities and challenges.