Electrolux

 

The pioneering Swedish designer Pia Wallén did the world´s most beautiful vacuum cleaner for Electrolux, the global leader in home appliance. We got the assignment to create a package that mirror Pia Wallén’s own interpretation of the product, inspired by the quiet sound of falling snow.

  • A typographically based identity was created and applied directly onto the vacuum in a light grey tone. The packaging was turned “inside-out”. The interior has a white, glossy surface, encasing the vacuum. The exterior is brown, natural cardboard. On the outside of the package “Special Edition Ultrasilencer Pia Wallén” was screen-printed in white and orange in order to create an industrial expression in contrast with the white perfectionism of the vacuum. Do you hear the snow falling?