A typographically based identity was created and applied directly onto the vacuum in a light grey tone. The packaging was turned “inside-out”. The interior has a white, glossy surface, encasing the vacuum. The exterior is brown, natural cardboard. On the outside of the package “Special Edition Ultrasilencer Pia Wallén” was screen-printed in white and orange in order to create an industrial expression in contrast with the white perfectionism of the vacuum. Do you hear the snow falling?
The pioneering Swedish designer Pia Wallén did the world´s most beautiful vacuum cleaner for Electrolux, the global leader in home appliance. We got the assignment to create a package that mirror Pia Wallén’s own interpretation of the product, inspired by the quiet sound of falling snow.