BVD

Assignment
Swedish estate agent Mäklarhuset. Graphic identity, logotype, campaign material. Sweden, 1990 –

Problem/History
Svenska Mäklarhuset began business in 1990 and
BVD was commissioned to give the estate agent a distinct and stringent profile. As part of the comission, BVD was to ensure that every developmental stage
be taken in concurrence with the economic situation in
a growing company. BVD’s clear directives and prac-
tical system have allowed Svenska Mäklarhuset to
be able to pro-duce a large quantity of internal commu-nication material themselves. This working method was further consoli-dated with the communication platform that was created in 2006. During 2008 the concept was developed further when both printed materials and advertising were revised.

Solution
A new picture bank was set up, with pictures that dis-tinguish themselves from the traditional estate agent clichés and instead of houses, walls and ceilings,
show people, dreams and feelings. The advertising of property was also revised and the new flexible module system paved the way for clearer factual information
as well as softer values plus overall brand promises.
At the same time it was decided to concentrate on the advertising of the brand, with the primary objective
to increase awareness of the company – something
that can well be decisive as competition is becoming tougher. Blog image