Clients A-Ö
Store Concepts
Packaging Design
Identity Programs
Digital & webb
Absolut
Askul
Axfood
Blossa
Candyking
ChariTea
Electrolux
Filippa K
H&M
IKEA
Ipren
Lemonaid
Naturapoteket
NCS
Shapy
Stories
Treo
Assignment
Askul.
Redesign, packaging design, Askul PL.
Japan 2007.
Challenge
Askul is one of Japan’s fastest growing companies,
a mailorder business with a selection of over 25,000 products and 24-hour service to the whole country. Among its product you can find everything from furni-
ture and computers to food and office supplies. The problem was that Askul’s own brand of products was not highly visible in the product catalogue, which negatively affected sales.
Solution
With Scandinavian design as a starting point the products' common denominators are function, simp-
licity and clear communication. The typography has distinctive elements of colour and graphics, which makes the packaging eye-catching within both the extensive catalogue, and the home or office environment.
Result
An increase in sales and recognition of the newly designed products. Blog image
