Assignment
Pernod Ricard Nordic. Packaging design, brand strategy, Blossa Lingonberry and Blossa Orange light mulled wine.
Challange
To further develop Blossa following the successes of their annual edition mulled wine and create an innovative light mulled wine in the same spirit, in order to break new ground in consumers’ daily shopping.
Solution
Bottles with an elegant silhouette and graphic expression which makes them worthy representatives on any drinks tray, and they can also be purchased in normal food stores. The shape differentiates itself from others in the hectic environment of the food market industry and ensures the mulled wine is easy to find, easy to understand and easy to love.
Result
The product is to be launched for Christmas 2009.
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