Assignment
Pernod Ricard Nordic. Packaging design, Blossa annual edition mulled wine X3.
Challange
To continue to develop the series that has attracted so much attention with its annual edition mulled wine that was started back in 2003 in a collaboration between BVD and V&S. The new gift packaging should take advantage of Blossa’s successes from previous years and give the consumer a chance to once again experience their favourites.
Solution
The contents of Blossa X3 were decided on via a website vote, “My all-time favourite” whereby the Swedish people voted for their favourite annual editions of Blossa annual edition mulled wine. The winning flavours were packed in an elegant gift box. To emphasise its exclusive character, the wrapping of light winter-grey paper is “open” at the front so one can touch every bottle.
Result
The product is to be launched for Christmas 2009.
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