Clients A-Ö
Store Concepts
Packaging Design
Identity Programs
Digital & webb
Absolut
Askul
Axfood
Blossa
Candyking
ChariTea
Electrolux
Filippa K
H&M
IKEA
Ipren
Lemonaid
Naturapoteket
NCS
Shapy
Stories
Treo

Assignment
McNeal.
Redesign,
Treo.
Scandinavia, 2008.
Challenge
Treo is a Swedish classic of the 50s and 60s, and has a very well known design. The packaging needed to become more explicit and modern without losing its iconic power.
Solution
Small adjustments of typography and colour. An image that gives the impression of a tablet quickly and easily dissolving in water.
Result
The new packaging reaches stores in early
summer 2008.
Blog image