Clients A-Ö
Store Concepts
Packaging Design
Identity Programs
Digital & webb
Apotek Hjärtat
Duka
Gallerian
H&M
H&M Divided
IKEA
Ingelsta Shopping
Naturapoteket
Pressbyrån
Stockholm Furniture Fair
Stora Detaljhandelsdagen
Ticket
Assignment
Reitan Servicehandel AB
Retail store concept, communication and signage system, interior design, Pressbyrån Sweden and Narvesen Norway.
Sweden, Norway 2007.
Challenge
The previous retail concept from 2002 worked poorly, especially in the areas of communication, function,
and quality. Pressbyrån and Narvesen were in need of
a concept that could be used in both chains, while at the same time keeping the distinctiveness and identity of each brand.
Flexibility and scalability were priorities, as were keeping down construction and operation costs. Due
to increased competition, Pressbyrån and Narvesen needed to strengthen their respective brands.
Solution
BVD created a modern hub with everything that the modern big city person needs. The intention was to turn Pressbyrån into a destination, rather than an institution.
Results
Introduced 2007. Blog image
