Most people agree that a market intelligence analysis
is imperative; the more well-informed you
are, the
better your chances of making the right decision. How-ever, you must know what to ask for, which information is relevant and how it should be
used. Incorrect, or
incorrectly interpreted, market
intelligence information leads, at best, to a waste
of money and, at worst, to
a catastrophic course of
action – and there are plenty of examples of those. Likewise, it is imperative to be able
to evaluate your own brand, to orientate it in relation to other players
in the market and to make sound busi-ness assess-ments of its potential. BVD employs both market intelligence analysis experts and brand strategy experts, and together they provide a stable and
reliable platform for you to make decisions involving commu-nication, brand and design issues.
BVD’s competences
Market intelligence analysis
A variety of techniques and sources for compiling
the relevant data required for decision making.
Brand audits
Analysis of a brand’s interface, mapping of brand
association networks, analysis of the brand’s
history, values, culture, etc.
Positioning
Relationship to competitors in the market
and identification of “vacant” positions.
Business strategy
Identification and evaluation of
potential business opportunities.