How’s the new machine age changing and taking a new leap in favor of services managed by real human beings? How can smartphones help us become even smarter connecting us to ’nearables’ and ’wearables’? Why’s the increased openness and digital transformation decreasing our governmental control between the borders?
These are some of the questions we ask ourselves and try to answer over the coming 12 months.
Trends have a tendency to develop differently over time. You’re most certainly acquaintance with some of the ones we’re mentioning here and hopefully some will be new ones. All of them are though most importantly relevant of todays society though they develop differently in area and in width.
Some relevant questions to ask oneself when approaching trends are as follows;
How certain or uncertain are these trends?
How does it effect the business area or a certain company?
Is it possible for a new line of business area to take over?
Is it possible to see any specific reactions for or against a certain trend?
How is this trend developing; slow, medium or fast?
We’re constantly online whenever and wherever we are. Today’s ultra-flexible, ultra-connected and super-charged technology enables our lifestyle to become a natural part as anything else in our everyday life.
Todays smartphones have become an army swiss knife with an equipment connected to everything from wearables to nearables. New kinds of memory for the physical and digital enables us to get feedback, guidance and information in real time.
As the smartphone and the new wearables become more intelligent, our own behaviour changes in line. We become more aware of our needs, time and values. This holds new demands on companies and brands to be more effortless. The connection between online and offline or digital and physical needs to be better gapped and in coherence. Examples of these changes are Spotify’s offline playlist or the click n’ collect services the retail-market is offering more and more.
2. The world designed as a Babushka doll
As we more often demand our digital connectivity to become our sun in the solar system it leads to it’s benefits and costs. The constant connectivity is foremost delivered to us through wifi. This is a service from public spaces and our brands – cafe’s, airports etc. The cost for this service is that the governments and brands uses the information from your device to collect data about consumer behaviour. The companies intercept data for commercial force to detect statistical information that can gain the company. So, the term, “Big Brother’s watching you” is still very relevant though it has developed to become more of a reality of a babushka designed society. The information you hand to the company will grow and develop to a direct marketing designed for you.
3. Omni channel joyning the physical and emotional characteristics
The different connections have many ways to get us satisfied. The omni channel services have developed to become a new age of machine era in our society. You can find AI on airports, cinemas and also available in your home organising your home from the alarm system to planning the family calendar. This type of joynification creates a meaningfulness for the customer to solve the everyday life puzzle.
Certain companies such as Warby Parker are trying to change the forces of the machine era argumenting a need of omni colleagues rather than just digital omni channels. Instead of the regular robotic customer service you get in contact with they now have actual people serving you with your requests. If this is a way to postpone the process towards the age of technological unemployment into a total digital machine era or just a way of joyning the forces between digital and physical is something the future holds to answer.
4. The digital local companion
There’s an app for everything which means that you will be less interested or intrigued to manage your knowledge bank since it’s stored in different digital devices. Just as in the movie Her where the humans develop a unique relationship with their digital device which became their 24/7 assistant the soon to be released Google glasses will take over and become our multifaceted interfaces. Except for the wearables and nearables we’ve mentioned above, the Google device will guide us through life and give us a recap and info of everything surrounding us. Just as the the different TV shows that gives us a recap in the beginning of a new episode, during an episode and finally in the end of the episode our devices can recapitulate us whenever we bump into an acquaintance whom we don’t recognise or remember all the details about. Our glasses will tell us how we met, valuable information about the persons hobbies, common friends and finally store them till the next occasion we meet again.
This is the time when we will stop using terms as IRL and just be the technological selves we’ve become.