Being a global brand known for high performance and innovation power, Sandvik Coromant reached for all external communication to amplify the brand image in a clear and consistent way. As a world leading supplier in the metalworking industry they need to manage a coherent expression in 130 countries. In close cooperation with our friends in Sandviken we updated the visual identity and developed a user-friendly digital identity manual that is so easy, it’s almost inevitable not to use.
With a simplified interface, intuitive navigation, everything you need only one clic away, the result is now used and appreciated in all markets.
We evolved the visual identity into a more modern and functional one, including communication structure, concept ideas, colours, pictograms and imagery.