BVD

Cre­at­ing a clear, time­less and strong graphic iden­tity in all its appli­ca­tions is a major under­tak­ing. To cre­ate a pro­file that sat­is­fies a very design con­scious tar­get group while remain­ing attrac­tive and acces­si­ble to all is, to put it lightly, quite a chal­lenge. On behalf of the Swedish Adver­tis­ing Asso­ci­a­tion, Svensk Form and SVID, we devel­oped a graphic iden­tity, cat­a­logue, man­ual, phys­i­cal award and name for the Swedish Design Awards.