In the 90s Blossa’s owner, Vin & Sprit came to BVD asking for help. Together we saw the potential in mulled wine, which we named Blossa; it associated to warmth and red cheeks, an effect of the hot beverage. The mission was to create higher level of emotion regarding glögg. We wanted to transform the behavior towards the tradition of glögg and the gatherings around it. When BVD encountered the task, many saw Glögg as something old-fashioned. We enabled the task and developed a local beverage brand to a design innovation that became a phenomenon not only amongst the Swedish clients but spread over the whole world.