Absolut Vodka


With­in extreme­ly strict para­me­ters in terms of form and func­tion, we were filled with moti­va­tion as “nobody puts baby in a cor­ner”. This was the design chal­lenge where the lim­i­ta­tion became inspir­ing and stim­u­lat­ing. The lim­i­ta­tion was the icon­ic bot­tle, sim­plic­i­ty in the pro­duc­tion, it had to be an obvi­ous mem­ber of the Abso­lut Vod­ka fam­i­ly and a goal to own the taste of pear and grape­fruit with­in the mar­ket of fla­vored vod­kas.

  • Our aim was to put a feeling inside the bottle. When seen you just gaze into the rosy grapefruit tint and smell its fruity freshness. On the etched glass we put floating, transparent geometric circles, which allows you to see through the bottle with a rosy grapefruit tint.

  • The starting point for the design solution on Absolut Pear was the colour signal and the elegant, organic shape of the pear. Using the iconic bottle shape, the design creates an optical illusion of a pear. Both the design solutions were technically efficient, which is important for production. A design that is innovative, creative, elegant and absolutely Absolut. Absolut Pears was the most successful new flavor launch ever for Absolut Vodka.