Stand­ing out in a line-up of over 25,000 prod­ucts is no easy task. When the range includes every­thing from food to fur­ni­ture and com­put­ers, the chal­lenge is beyond the ordi­nary. We gave the pri­vate labels of Japan­ese com­pa­ny Askul a dis­tinc­tive design and thus increased vis­i­bil­i­ty. The result, as you might guess, was a sharp increase in sales.