Blossa

 

Every brandown­ers dream is to own a cat­e­go­ry. Blos­sa owns its. Com­plete­ly. Every design agency wants to cre­ate a con­cept like that. Blos­sa is the result of strate­gic and pow­er­ful design. 

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In the 90s Blossa’s own­er, Vin & Sprit came to BVD ask­ing for help. Togeth­er we saw the poten­tial in mulled wine, which we named Blos­sa; it asso­ci­at­ed to warmth and red cheeks, an effect of the hot bev­er­age. The mis­sion was to cre­ate high­er lev­el of emo­tion regard­ing glögg. We want­ed to trans­form the behav­ior towards the tra­di­tion of glögg and the gath­er­ings around it. When BVD encoun­tered the task, many saw Glögg as some­thing old-fash­ioned. We enabled the task and devel­oped a local bev­er­age brand to a design inno­va­tion that became a phe­nom­e­non not only amongst the Swedish clients but spread over the whole world.

  • In 2002 BVD suggested an annual limited edition of Blossa to increase the sell and keep the interest of mulled wine in the market. BVD created a concept and developed the design of the bottle as well as the graphic design. The concept was to develop something new every year, “each year, a new flavor and packaging design”. The flavor as well as the design was coherent with that particular year and time. Thereby we were constantly relevant. BVD in collaboration with Blossa created a new flavor and packaging design 2003-2010.

  • Since the beginning, a boiling cauldron was the symbol of mulled wine. BVD resumed the tradition with a stylish fire dish, a signet for Blossa. The font, Bodoni, would give a classic, celebratory character to the brand. The bottles were coded in different colors to distinguish it. The portfolio also includes a traditional, a premium and a low-alcoholic selection.

  • Blossa became, and still is the biggest brand on the market with a 75% market share and 86% brand recognition. The annual edition of mulled wine has become a strong phenomenon and we are noticing how expectations are getting greater for each succeeding year. It has also caused quite a stir abroad amongst people who have never even tried mulled wine. People collect the bottles and use them as decoration or candlesticks. In the beginning the annual edition sold 100 000 bottles in two weeks before Christmas. After 4 years it sold 1 million bottles in two weeks. The category has become the flagship of the brand portfolio and is constantly asked for.

    Blossa was awarded:
    2006 Design S, Swedish Design Award
    2006 Gold Egg Awards nomination
    2007 Cap & Design, Swedish Design Awards, nomination
    2008 Månadens Design Award
    2008 European Design Award, 1st Prize
    2008 AIGA Graphic Design USA 29
    2008 ID Magazine Annual Design Awards
    2009 Gold Egg Awards
    2009 Red Dot Design Award
    2009 Månadens Design Award
    2010 Epica Award
    Since 2012 you can find Blossa at Röhsska Museum in Gothenburg, Sweden.