A contemporary brand for the conscious woman
Brand design, packaging and positioning strategy for the Apotek Hjärtat brand for the Swedish beauty and health segment.
The Apolosophy family is growing by the day, with new visual concepts and packaging design that needs to belong while being their own. The Apolosophy brand and the entire range is based on Apotek Hjärtat’s philosophy of health and well-being. Carefully chosen ingredients packaged in a conscious way. Contemporary, tactile and timeless. Balancing trustworthiness of pharmaceuticals with the excitement of beauty products.
One of our latest collaborations is Pro Age. A new line and part of Apolosphy’s repositioning and needs to fit in with the family, while it carrying it’s own personality. We are going for lustring, shimmering, beautifully aging.
A soft and simplistic visual design for trust and calmness with coppery details for sparks of joy and a premium feel. It is a design that hightlights a product that you can trust while still bringing in some joyfulness. Or like our art director described it – "Det plingar till!"
