Bespoke
A new typeface for MTG and Viaplay, optimized for function and for maximized synergy on 40 markets.
MTG Sans is a custom-made typeface developed to play an important part of the new MTG brand, active in 40 markets around the world. The typeface is optimized for eight different digital platforms including Sweden’s largest streaming service, Viaplay. We collaborated with Letters from Sweden to create a simple and clear typeface with a personal and humanistic touch.
The high x-height reinforces readability in smaller point sizes. The font is manually hinted to render well on all screens, all computers, software and browsers. It includes both Latin and Cyrillic characters, in four different weights.
On a winning streak
MTG Sans was awarded a Red Dot Design Award in the category of Communication Design.
