Electrolux

 

The pio­neer­ing Swedish design­er Pia Wal­lén did the world´s most beau­ti­ful vac­u­um clean­er for Elec­trolux, the glob­al leader in home appli­ance. We got the assign­ment to cre­ate a pack­age that mir­ror Pia Wallén’s own inter­pre­ta­tion of the prod­uct, inspired by the qui­et sound of falling snow.

  • A typographically based identity was created and applied directly onto the vacuum in a light grey tone. The packaging was turned “inside-out”. The interior has a white, glossy surface, encasing the vacuum. The exterior is brown, natural cardboard. On the outside of the package “Special Edition Ultrasilencer Pia Wallén” was screen-printed in white and orange in order to create an industrial expression in contrast with the white perfectionism of the vacuum. Do you hear the snow falling?