Kosta Boda


This is Bruk, the new col­or­ful col­lec­tion designed by Kos­ta Boda in Små­land, Swe­den. Inspired by nature, designed in a beau­ti­ful sym­bio­sis of func­tion and form. Made with ulti­mate pre­ci­sion to last and spark through many and any occa­sion.

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BVD teamed up with Kos­ta Boda to cre­ate the world of Bruk includ­ing Brand Strat­e­gy, Visu­al Iden­ti­ty, Tonal­i­ty, Copy­writ­ing, Point of Sales Com­mu­ni­ca­tion, Dig­i­tal Assets and Pack­ag­ing Design.

  • The word Bruk stems from the Swedish word “to use” but is also a link to the special place where it all started some 270 years ago – the village of Kosta in Småland with its old glassworks factory, surrounded by black lakes, deep forests and beautiful nature.

  • The visual identity is developed with the colorful, long lasting and elegant products as our starting point. We created a place for these beautiful artifacts to shine and spark. The inspiration behind the powerful graphical shapes comes from showroom walls and the rough environment in the Kosta Boda glassworks factory in Kosta, Småland. The result is a bold, dynamic and ever expandable visual identity that stands out and grabs your attention in any retail environment.