Welcome Granit

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Being long time Gran­it fans we were quite excit­ed when giv­en the oppor­tu­ni­ty to col­lab­o­rate with their great team. Gran­it is a Swedish lifestyle brand, focus­ing on inte­ri­or design with func­tion, sus­tain­abil­i­ty, stor­ing and sim­plic­i­ty in focus. Today, you can pop into one of their stores in Swe­den, Nor­way, Fin­land and Ger­many. So wel­come Gran­it, you are our per­fect match!

88.216 school meals

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Amaz­ing! Our col­lab­o­ra­tion with Ger­man start-up Lyc­ka has now gen­er­at­ed 88.216 school meals to chil­dren in need in Mali and Burun­di, Africa. Lyc­ka is an organ­ic frozen yoghurt and for each pack­ag­ing sold, one school meal is donat­ed. Great, right? So, if you are in Ger­many, be sure to pick up a Lyc­ka and do some good!

Simplify to Clarify, A Podcast by BVD

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Dri­ven by our eager­ness to under­stand and explore the pow­er of sim­plic­i­ty in busi­ness and our every­day lives, we have start­ed our pod­cast, Sim­pli­fy to Clar­i­fy by BVD Stock­holm. We dis­cuss how the idea of sim­plic­i­ty have guid­ed and enlight­ened our guests pro­fes­sion­al­ly and pri­vate­ly. The aim is to share knowl­edge and inspire you with sim­ple tools and sto­ries enabling your own change. Find all the episodes at sim​pli​fy​toclar​i​fy​.seiTunes or Tunein

#EarthStatement

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This is our #Earth­State­ment

The UN cli­mate sum­mit in Paris is rapid­ly approach­ing. There is utmost urgency to ramp up the pres­sure on world lead­ers to ensure a safe cli­mate for us and future gen­er­a­tions.

BVD has signed The Earth State­ment for a glob­al cli­mate agree­ment in Paris in Decem­ber 2015.

Your voice is impor­tant. Sign the #Earth­State­ment to sup­port a call from sci­en­tists to world lead­ers to act now on cli­mate change and join Al Gore, Desmond Tutu, Richard Bran­son, Win­nie Byany­i­ma and Mary Robin­son. No form fill­ing.

Sign your­self, take a Self­ie, then Share and Nom­i­nate. Use the hash­tag #Earth­State­ment so we can count your sig­na­ture. Be cre­ative. For more: www​.earth​state​ment​.org

Lycka awarded a Red Dot

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More joy! We are thrilled to announce that our pack­ag­ing project togeth­er with Lyc­ka has won a Red Dot Award: Com­mu­ni­ca­tion Design.

Lyc­ka doesn’t only do great frozen yoghurt from both nat­ur­al and organ­ic pro­duce, they are also keen on mak­ing the world a bet­ter place. For each frozen yoghurt sold, one school meal is donat­ed to a child in need. Start­ing of as a Start Up in Ger­many Lyc­ka man­aged to donat­ed 88.216 school meals for chil­dren in need in Mali and Burun­di, Africa dur­ing 2015. The goal for 2016 is 500.000 meals. Lyc­ka is avail­able in Germany’s sec­ond largest super­mar­ket chain Ede­ka, with over 3.000 stores.

First four trends to look out for in 2015

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How’s the new machine age chang­ing and tak­ing a new leap in favor of ser­vices man­aged by real human beings? How can smart­phones help us become even smarter con­nect­ing us to ’near­ables’ and ’wear­ables’? Why’s the increased open­ness and dig­i­tal trans­for­ma­tion decreas­ing our gov­ern­men­tal con­trol between the bor­ders?

These are some of the ques­tions we ask our­selves and try to answer over the com­ing 12 months. 

Trends have a ten­den­cy to devel­op dif­fer­ent­ly over time. You’re most cer­tain­ly acquain­tance with some of the ones we’re men­tion­ing here and hope­ful­ly some will be new ones. All of them are though most impor­tant­ly rel­e­vant of todays soci­ety though they devel­op dif­fer­ent­ly in area and in width.

Some rel­e­vant ques­tions to ask one­self when approach­ing trends are as fol­lows;

How cer­tain or uncer­tain are these trends?

How does it effect the busi­ness area or a cer­tain com­pa­ny?

Is it pos­si­ble for a new line of busi­ness area to take over?

Is it pos­si­ble to see any spe­cif­ic reac­tions for or against a cer­tain trend? 

How is this trend devel­op­ing; slow, medi­um or fast?

 

1. Ubitech

We’re con­stant­ly online when­ev­er and wher­ev­er we are. Today’s ultra-flex­i­ble, ultra-con­nect­ed and super-charged tech­nol­o­gy enables our lifestyle to become a nat­ur­al part as any­thing else in our every­day life.

Todays smart­phones have become an army swiss knife with an equip­ment con­nect­ed to every­thing from wear­ables to near­ables. New kinds of mem­o­ry for the phys­i­cal and dig­i­tal enables us to get feed­back, guid­ance and infor­ma­tion in real time.

As the smart­phone and the new wear­ables become more intel­li­gent, our own behav­iour changes in line. We become more aware of our needs, time and val­ues. This holds new demands on com­pa­nies and brands to be more effort­less. The con­nec­tion between online and offline or dig­i­tal and phys­i­cal needs to be bet­ter gapped and in coher­ence. Exam­ples of these changes are Spotify’s offline playlist or the click n’ col­lect ser­vices the retail-mar­ket is offer­ing more and more.

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2. The world designed as a Babush­ka doll

As we more often demand our dig­i­tal con­nec­tiv­i­ty to become our sun in the solar sys­tem it leads to it’s ben­e­fits and costs. The con­stant con­nec­tiv­i­ty is fore­most deliv­ered to us through wifi. This is a ser­vice from pub­lic spaces and our brands – cafe’s, air­ports etc. The cost for this ser­vice is that the gov­ern­ments and brands uses the infor­ma­tion from your device to col­lect data about con­sumer behav­iour. The com­pa­nies inter­cept data for com­mer­cial force to detect sta­tis­ti­cal infor­ma­tion that can gain the com­pa­ny. So, the term, “Big Brother’s watch­ing you” is still very rel­e­vant though it has devel­oped to become more of a real­i­ty of a babush­ka designed soci­ety. The infor­ma­tion you hand to the com­pa­ny will grow and devel­op to a direct mar­ket­ing designed for you.

3. Omni chan­nel joyn­ing the phys­i­cal and emo­tion­al char­ac­ter­is­tics

The dif­fer­ent con­nec­tions have many ways to get us sat­is­fied. The omni chan­nel ser­vices have devel­oped to become a new age of machine era in our soci­ety. You can find AI on air­ports, cin­e­mas and also avail­able in your home organ­is­ing your home from the alarm sys­tem to plan­ning the fam­i­ly cal­en­dar. This type of joyni­fi­ca­tion cre­ates a mean­ing­ful­ness for the cus­tomer to solve the every­day life puz­zle.

Cer­tain com­pa­nies such as War­by Park­er are try­ing to change the forces of the machine era argu­ment­ing a need of omni col­leagues rather than just dig­i­tal omni chan­nels. Instead of the reg­u­lar robot­ic cus­tomer ser­vice you get in con­tact with they now have actu­al peo­ple serv­ing you with your requests. If this is a way to post­pone the process towards the age of tech­no­log­i­cal unem­ploy­ment into a total dig­i­tal machine era or just a way of joyn­ing the forces between dig­i­tal and phys­i­cal is some­thing the future holds to answer.

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4. The dig­i­tal local com­pan­ion

There’s an app for every­thing which means that you will be less inter­est­ed or intrigued to man­age your knowl­edge bank since it’s stored in dif­fer­ent dig­i­tal devices. Just as in the movie Her where the humans devel­op a unique rela­tion­ship with their dig­i­tal device which became their 24/7 assis­tant the soon to be released Google glass­es will take over and become our mul­ti­fac­eted inter­faces. Except for the wear­ables and near­ables we’ve men­tioned above, the Google device will guide us through life and give us a recap and info of every­thing sur­round­ing us. Just as the the dif­fer­ent TV shows that gives us a recap in the begin­ning of a new episode, dur­ing an episode and final­ly in the end of the episode our devices can reca­pit­u­late us when­ev­er we bump into an acquain­tance whom we don’t recog­nise or remem­ber all the details about. Our glass­es will tell us how we met, valu­able infor­ma­tion about the per­sons hob­bies, com­mon friends and final­ly store them till the next occa­sion we meet again.

This is the time when we will stop using terms as IRL and just be the tech­no­log­i­cal selves we’ve become.

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