Proud to be back.
We developed a brand hierarchy, visual identity, tonality, packaging design, and new packaging solutions to vitalize the Oliva brand on an increasingly competitive market.
Oliva was launched by CCS in 2005 and became a great success as the first natural personal care brand in pharmacies. But increasing competition after the pharmacy de-regulation and challenges in market conditions grew into a need to bring new life to the brand.
The goal was simple: we needed to revitalize the brand to make it stand proud in the bathroom again.