• Plantamed combines herbal and modern medicine to create pharmaceutical products in harmony with nature.

    BVD was asked to create a new brand strategy, visual identity, packaging and website that would communicate these two aspects of the brand to Plantamed’s target audience.

  • The identity was built around the shape of a leaf, which was integrated into the wordmark and became a simple and effective graphic element that can be used as a container for text and images, as well as a pattern for print material and digital content.

  • The result reflects the duality of Plantamed — it combines the sophistication of modern medicine with the organic quality of natural healthcare.