In the 90s Blossa’s own­er, Vin & Sprit came to BVD ask­ing for help. Togeth­er we saw the poten­tial in mulled wine, which we named Blos­sa; it asso­ci­at­ed to warmth and red cheeks, an effect of the hot bev­er­age. The mis­sion was to cre­ate high­er lev­el of emo­tion regard­ing glögg. We want­ed to trans­form the behav­ior towards the tra­di­tion of glögg and the gath­er­ings around it. When BVD encoun­tered the task, many saw Glögg as some­thing old-fash­ioned. We enabled the task and devel­oped a local bev­er­age brand to a design inno­va­tion that became a phe­nom­e­non not only amongst the Swedish clients but spread over the whole world.